I see it all the time, people track the wrong data. Or better yet, they don’t track anything at all. As a data geek, I use data on a daily basis and you should to. Read on to find out the 3 secrets about data every business owner should know about. Every time you try to make a decision as yourself the following question: Am I missing useful information to make the best decision possible? In the next few paragraphs I am going to de-mistify data for you. Don’t be intimidated, you already know everything you need to know. It doesn’t matter if you are selling a service or advanced apps for phones, everything can be measured. I break down data in 3 easy to digest chunks: What, How, Show.