I was flying home from Houston Texas last week and had a connection through Atlanta airport. One of the busiest airports in the world… I took the tram to Concourse D and decided I needed a bite to eat. I stopped by one of the diner food establishments… In general I try to avoid fast food when I can, but their registers were all down and they could only take cash. What does this have to do with opportunity?
The best experience we have ever had was at an amazing five star hotel. My wife and I were on our way for our 10th anniversary and decided to make it super special. When I booked the hotel, I put in the comments that it was our 10th anniversary and that we were looking forward to a great time. Here is what set everything apart… We flew into the town, drove to the hotel and pulled up at the guard gate.
This past weekend I was sitting at the local car service place, because I had a alignment issue that had to be repaired. If you know be by now I am always observant and pay attention to the little things… One customer came in with a flat tire and he comes into the store (obviously in a hurry). He asked the person behind the counter, I need to have a flat fixed, can you help me? The store manager says, yes I can help you. Did I mention it was raining so the place was close to a ghost town. The guy asks, how fast can you fix it? Manager replies, it will take about an hour. One hour the guy says? Obviously frustrated because it looked like he has an appointment. You can tell what he was thinking… There is no one here???
Ever been at your local coffee shop, or even Starbucks? Ever waited in line to order something and the line is 20 people deep? A few weeks ago I walked in to Starbucks and there was a line at least 20 people deep. Of course, everyone wants their favorite coffee or tea drink at the right temperature. Why do most people just stand in line mindlessly? Did you ever wonder that? They will just stand their anxiously waiting for their turn to order, and then you wait even longer to get your drink. People are committed to the line, and feel some kind of weird bond or part of the team.
I see it all the time, people track the wrong data. Or better yet, they don’t track anything at all. As a data geek, I use data on a daily basis and you should to. Read on to find out the 3 secrets about data every business owner should know about. Every time you try to make a decision as yourself the following question: Am I missing useful information to make the best decision possible? In the next few paragraphs I am going to de-mistify data for you. Don’t be intimidated, you already know everything you need to know. It doesn’t matter if you are selling a service or advanced apps for phones, everything can be measured. I break down data in 3 easy to digest chunks: What, How, Show.
Ever wonder why your competitors always seem to do better than you? Why is that person down the street always busier than me? Why are customers not coming back to my store? How can I keep growing by business sustainably every month? These are all great questions to ask… In my years of helping people like you become even more successful it boils down to 3 things:
Read more to find out what they are…
Being repeatable is not enough to win at business, you must be able to transfer it to others. Not everyone will have the same standards that you have… Ask people to make a cup of coffee, and there are literally 1,000 ways to make it. How do you ensure that this knowledge is transferred properly? This can be done with proper documentation. Written documentation is called a procedure, and there are the more visual ones you see in restaurants. This one has pictures, so the person making it has a visual reference on order, ingredients, and visual construction.
Care! You need to be present in your business and set the tone. Start off on the right foot, and drive even more success in your business. Cranky customers? On days you are feeling down and beat up, these three things will help you push through. I was in a restaurant the other night with my son (yes, daddy-son dinner date! 😃 ) and there were 3 couples sitting next to us. Two of the ladies were completely nasty to the waitress who I have known for a long time. Did I mention nasty? I am sure you know what I mean, let’s dig in.
3 steps to help you care:
What does driving have in common with business success you ask? Much more than you think. In this post I will break down these key things. Ever sat in traffic? Ever have snowbirds cut you off? I have a little higher propensity to run into snowbirds than you may. Which one of these are you?
– Are you crazy?
– The middle fiddle
– I have a plan!
You have to get this right, or you will drive everyone around you nuts!
As we close the year, there are a few things that will help you kick butt next year in your business. There are valuable parts of the journey that you have learned that will help you continue strong on your path.
Here are three things guaranteed to help you:
- Reflect on the past
- Celebrate the present
- Visualize the future